The Finch brand

Our products

We promote our products through targeted Instagram ads.

Our customers can learn about how Finch Books works through the animation displaying on
the homepage of our website.

We start our collection with 10 classic novels, ranging from your typical must-reads to hidden gems waiting to be explored.

We also offer an abundant selection of bookcases. Our customers can choose the one that fits them the most. We want our customers to feel that books are not only for reading, but also a way to express personality.

All items will be sent in carefully designed boxes to ensure the best user experience.

The gift sets are specially curated to fit different tastes.

The market
The global book market is also on the rise, valued at approximately $151 billion in 2024, and is projected to reach around $192 billion in 2030.
The current mini books are mainly decorative. And hardly anyone tries to approach them from the perspective of making reading easy on the go. Finch Books stands out by combining accessibility, functionality, and customization, making reading an effortless, stylish, and flexible experience.
There are an estimated 125 million active adult readers in the U.S. We are aiming to capture 1% of the market in this first year. At an average spending of $40 per year per customer, Finch will generate $5 million in annual revenue.

Future plans

Moving forward, Finch will develop a reading tracking app with a leaderboard to gamify the reading experience, engaging more emerging readers to actively read.
In 2 years, we see ourselves covering more titles by partnering with independent publishers. With the expansion of collections, we will establish a subscription service where books will be sent to your doorstep each month based on your preferences.
In 5 years, we will create a physical space and launch Finch exclusive content with individual writers, building an in-person reading club to promote “reading as a lifestyle choice.”

Watch the talk
https://vimeo.com/showcase/11675181?share=copy